An attention getting pre-headline works well here
to setup your main headline.  Just a couple of
lines - no more than half-way across...

Introduce The Problem You Will Solve

Let your reader know that you understand their problem and how it feels to have that problem, or to want to achieve a particular goal. Build empathy with them by telling exactly how it feels to have that problem, or to want that goal.

Don't just tell them you understand - show them by describing their actual feelings!

Emphasize that their problem could get a lot worse, or how their frustration will build if they don't do something about it. Paint an ugly picture.

Pre-sell Your Solution

You're pre-selling.  Your goal may be to get the visitor to your sales page, or just to get them to opt-in to a notification list or download a special report that will further sell your offer.

You might :

1. use a video right on this page and link to your sales page, or
2. link directly to a free download of a PowerPoint presentation or PDF report, or
3. get them to opt-in to a list to receive additional information, or
4. get them to opt-in to a list to receive launch info when available

If your goal is to get an opt-in...
[PASTE YOUR AUTORESPONDER OPT-IN FORM CODE HERE]

If your goal is to get your visitor to your sales page...
[Link Directly to Sales Page]